3 Reasons Why Your Content Might Be Putting Your Audience to Sleep

Let me cut to the chase: at this point, you might be having a problem with your blog that is keeping you from enjoying the success you deserve. Now, at this point, you could also be feeling a little bit embarrassed. There’s nothing really to be embarrassed about. You just need to make sure that you understand that you don’t have to sit and deal with blogging problems on your own. I am definitely here to help you with anything that you need.

First and foremost, you might wonder what type of problem that I’m referring to here. The problem is simply the lack of response that you’re experiencing on your blogs. The hardest problem is getting people to your blog, which is something that we’ve already covered. However, what do you do when people simply stop showing up?

The first component is to identify the 3 reasons why your blog is putting people to sleep, which is what we’ll cover today.

1. Content Isn’t Dynamic Enough

If you run a blog within a narrow niche, this is problem you run into all of the time: your content is just too narrow to capture attention. Does that mean that you have to give up your blog? Definitely not! You just need to make sure that you think about ways that you can present the content in a new light. Can you break it up into series rather than individual posts? Can you add pictures and asides to break up the content into something that looks different? Use your imagination!

2. Talking At Your Audience vs. Talking With Your Audience

Everyone loves to be taught something…now and then. If you find yourself constantly shouting information and not asking for feedback, you might find that your audience will disappear. Before I opened up comments, I noticed people left a lot faster. They would read and then be on their way to the next site. When I offered the ability to comment on each post, that’s when I really noticed my traffic skyrocket. Test it out for yourself!

3. Hoarding Resources

Contrary to popular belief, you will need to make sure that you’re always doing your best to link to the best content around that meets the demands of your audience. If there’s something that you know will benefit your audience, you might feel tempted to hold back on them because it would lead them away from your site. However, you’re looking at it from the wrong perspective. If you really focus on giving great information, your audience will definitely come back over and over again. Why? Well, you are their expert, that’s why! If they know you are the source of great information collected in one place, your guests will be back for more with no problem.

So, how do we address these reasons? Well, that’s a topic for another day, since we’ve already covered so much information here. (Hint: this little set of blogging tips is leading you to the solution already. If you’ve figured it out, sound off in the comments!)